 |
| οΠTv | BBTT[rXκ | TCg}bv | BBTTCgΙΒ’Δ | ¨β’νΉκ | |
| USC MBA Year2 |
| yUSC Marketing Strategy@S20ρz |
| uΐΜΪI |
yJL z
| Τgΰe | ϊϊ | ΦAΏ [vID&Pass] |
|---|---|---|
| yζ1ρz@Marketing Strategy 01 @[e[}]What Is Marketing Strategy? @ | | | | |
| yζ2ρz@Marketing Strategy 02 @ | | | | |
| yζ3ρz@Marketing Strategy 03 @[e[}]Making Money: The Elements of Business Models @ | | | | |
| yζ4ρz@Marketing Strategy 04 @[e[}]Optimizing Value for the Organization Through Customer Selection @ | | | | |
| yζ5ρz@Marketing Strategy 05 @[e[}]Designing Strategies: Discovering Sources of Value @ | | | | |
| yζ6ρz@Marketing Strategy 06 @[e[}]Developing Strategies: The Marketing Research Tool Kit @ | | | | |
| yζ7ρz@Marketing Strategy 07 @[e[}]Foundations for Strategic Planning: Understanding Market Development @ | | | | |
| yζ8ρz@Marketing Strategy 08 @[e[}]Defining Strategic Objectives @ | | | | |
| yζ9ρz@Marketing Strategy 09 @[e[}]Organizing for Product Development @ | | | | |
| yζ10ρz@Marketing Strategy 10 @[e[}]Product Design: Establishing a Market Presence and the Basis for Competitive Engagement @ | | | | |
| yζ11ρz@Marketing Strategy 11 @ | | | | |
| yζ12ρz@Marketing Strategy 12 @ | | | | |
| yζ13ρz@Marketing Strategy 13 @[e[}]Branding As Strategy I: The Role of Brand Equity @ | | | | |
| yζ14ρz@Marketing Strategy 14 @[e[}]Branding As Strategy II: Building Brands @ | | | | |
| yζ15ρz@Marketing Strategy 15 @[e[}]Managing Customer Satisfaction @ | | | | |
| yζ16ρz@Marketing Strategy 16 @[e[}]Strategic Management of Relationships @ | | | | |
| yζ17ρz@Marketing Strategy 17 @[e[}]Scope: Organization, Management, and Governance of the Value Chain @ | | | | |
| yζ18ρz@Marketing Strategy 18 @[e[}]The Value Chain In International Perspective @ | | | | |
| yζ19ρz@Marketing Strategy 19 @[e[}]What We Know About Strategic Success @ | | | | |
| yζ20ρz@Marketing Strategy 20 @[e[}]Conclusion: Putting All Together @ | | | | |
