概要：
Strategic planning is the process of developing and maintaining a strategic fit between the organization’s capabilities and its changing marketing opportunities to accomplish the organization’s goals. The essence of strategic planning is to find a fit between competitive strengths and market opportunities. The elements of the strategy include:
- A clearly defined corporate mission
- Corporate objectives
- Resource allocations
- The integration of functional departments to create synergy.
Resulting benefits are clearer vision, sharper focus, improved understanding of environment, and effective problem-solving facilities.
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