概要：
Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that will satisfy individual and organizational objectives.
The ultimate goal of marketing is to create a customer value. Marketers’ main task is to identify consumers’ needs and wants and then to fulfill those needs profitably. Marketers also need to build win-win relationships with their stakeholders, which consist of those who are affected by the company’s business operations, such as customers, workers, shareholders, channel members, and local communities.
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