@[e[}]What Is Marketing Strategy?
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@[e[}]Creating Value
@[e[}]Making Money: The Elements of Business Models
@[e[}]Optimizing Value for the Organization Through Customer Selection
@[e[}]Designing Strategies: Discovering Sources of Value
@[e[}]Developing Strategies: The Marketing Research Tool Kit
@[e[}]Foundations for Strategic Planning: Understanding Market Development
@[e[}]Defining Strategic Objectives
@[e[}]Organizing for Product Development
@[e[}]Product Design: Establishing a Market Presence and the Basis for Competitive Engagement
@[e[}]Competitor Analysis
@[e[}]Competition As Game
@[e[}]Branding As Strategy I: The Role of Brand Equity
@[e[}]Branding As Strategy II: Building Brands
@[e[}]Managing Customer Satisfaction
@[e[}]Strategic Management of Relationships
@[e[}]Scope: Organization, Management, and Governance of the Value Chain
@[e[}]The Value Chain In International Perspective
@[e[}]What We Know About Strategic Success
@[e[}]Conclusion: Putting All Together